As a wine retailer, you may come across wine distributors and feel at first that it’s a daunting task. Distributors are everywhere and they all seem to offer pretty much the same products. Distributors are in business to make money and if you don’t choose the right one they are going to tell you so. But just because they are in business doesn’t mean that they can’t be a great partner for you. Let’s take a look at how to find the best wine distributors.
You might think of your local wine shop as a sole proprietorship that distributes its own wines and you will probably have little trouble finding a distributor that offers the selection you want. But is it really the best option for you? Retailers typically sell their most popular wines to the public and you may never be able to receive some of the better wine selections from these sources.
Wine distributors often offer you the selection at a reduced price since they are getting larger bottles of wine to market at a reduced cost. So in effect, the wine distributor is actually making money off of you by offering you the product at a lower price Wine Distributor. Retailers rarely offer deep discounts. You won’t see an unlimited selection or even any price cuts on big name wines. Most retailers only carry popular wines.
Wine distributors also typically have no involvement with the actual winery or the actual production of the wine. Retailers buy in bulk and pay more per bottle. A wine distributor makes their money on the actual sales price of the wine. The distributor marks up the price of the wine based on the amount of wine that they have purchased from the retailer. So unless you are buying a single bottle or a case of a specific wine, you probably should go with a retailer when looking for a good wine distributor.
So where do you find the best distributor? Probably the easiest place to start is with your local grocery store. Many supermarkets offer wine delivery. If this is offered to you by your grocery store, it’s worth a shot. Grocery stores also typically have a wide variety and may have the best selection of all of the retail outlets combined.
Other options include wine clubs. Wine clubs basically give you a certain amount of wine based on your consumption volume. The idea is if you purchase more wine, then you get a discount. Not all wine distributors are members of wine clubs, but if you are able to find one that is, it might be an incredible deal. You can also check out some of the local specialty shops. Sometimes distributors have accounts with these local specialty shops.
Another great resource for finding a good wine distributor is the Internet. There are a number of great websites that will allow you to search for distributors in your area. You will want to make sure that the website that you are using has accurate information. Some websites will not list out-of-state distributors. This is something that you will want to look at when choosing a wine distributor because many times you will have better luck with a company that is closer to home to you.
No matter how or where you choose to find your wine distributor, you will want to take your time when finding the best one. It’s not always easy to choose the best one. It’s a tough business that you will probably have to do it for a couple of years. Once you find the right distributor and learn how it operates, you’ll be hooked!